AI-powered search tools like SearchGPT have sparked both excitement and concern among SEOs. Recently, industry prognosticators have expressed fears about AI-driven tools undermining traditional traffic sources. They worry that widespread adoption of these tools will divert so much traffic away...
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Google, Google Maps, Google My Business
Social Media SWOT Analysis: How to Dig Up Impactful Insights
SWOT might sound like a modern digital marketing acronym. But SWOT analysis has actually been used since the 1960s to guide strategic planning. A social media SWOT analysis uses this established framework to guide your social media strategy. It looks...
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Google, Google Maps, Google My Business
7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B...
Google, Google Maps, Google My Business
How to Build an Efficient Social Media Approval Workflow in 2024
Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval workflow. Having social media approval processes in place will ensure that everything sent out the...
Google, Google Maps, Google My Business
How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I...
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Fresh Edits: a Hidden Advantage in Google Maps Spam-Reporting
When you’re trying to clean up a competitor’s dirty Google Business Profile page, it’s not enough just to be right: You also need to make your move at the right time. When’s the right time to send in a “suggest...
Google, Google Maps, Google My Business
7 Social Video Metrics To Help You Make Better Content
These days, video is basically the primary form of content across all social platforms. But if you want your video strategy to succeed, you have to keep an eye on your social video metrics. Like other social analytics, video metrics...
Google, Google Maps, Google My Business
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can...
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