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Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses...

Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email...

You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped...

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the helpful context...

Employee advocacy is when your team shares company content or messages on their personal social media. And it’s more powerful than ever: as audiences continue to lose trust in brands, letting employees tell the story brings authenticity (and reach) no...

Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale...