The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey's Chief Communication Officer and SVP of Marketing, thinks the...
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Content SEO, SEO Copywriting
The psychology of scannable content and bullet points
Table of contents The scanning habits of our brain Factors that determine reading depth The impact of mobile evolution on content consumption The psychology behind bullet points The science of information processing The hierarchy of scannable elements Implementing psychology-driven content...
Google, Google Maps, Google My Business
Instagram Reels for business in 2025: Best practices + examples
Every minute, people around the world watch nearly 139 million Instagram Reels. Reels is Instagram’s fastest-growing feature, offering enterprise brands the highest engagement rates. Whether you’re new to making short-form videos or you want to step up your strategy, this...
Google, Google Maps, Google My Business
Enterprise generative AI tools that actually work
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right...
Google, Google Maps, Google My Business
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music. Back in 1997, the researchers stocked an English supermarket with four types...
eCommerce SEO, WordPress, Yoast SEO
Still not ready for Black Friday 2025? Here is your last minute rescue plan
Heads up! Black Friday is almost here, and if you still haven’t prepared, it’s time to act fast. The clock is ticking, but you can still make meaningful updates that count. This article covers practical and straightforward last minute Black...
Google, Google Maps, Google My Business
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practices. Before 2024, I spent the better part of a decade focused on topping...
Content SEO, Readability, SEO Copywriting
First things first: writing content with the inverted pyramid style
Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story...
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