Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But, the if/then logic that powers many chatbots’ conversational abilities limits...
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Social Media
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too
When Threads was first announced, I was wary. We’ve seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to...
Marketing Strategy
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and...
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Google, Google Maps, Google My Business
6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons]
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder...
Social Media
How to Get Verified on Instagram: 6 Steps to Get Your Blue Check
If you want your brand to show the highest level of credibility on social media, then you’ll need to know how to get verified on Instagram. Earn that little blue check, and everyone will know your account is the real...
Google, Google Maps, Google My Business
17 Social Media Metrics You Need to Track in 2023 [BENCHMARKS]
Social media metrics allow you to track every little detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload. Here, we’ve selected the top 17 metrics you need to...
Uncategorized
Fudging Video Verification of a Google Business Profile
I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do. First tested in 2016, in...
Marketing News
Inside Podcasting’s Profitability Dilemma
Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized the medium, and the...
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