You probably already know how crucial SEO is for your website’s traffic. One of the most important sub tactics within an SEO strategy is link-building. Not sure what this means? Here’s the quick explanation. When websites link to your website, search algorithms determine that you have “authority” in your industry because other brands are referring…
Get Started With Pinterest Video Ads: Here’s How
If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this format is for the platform….
7 Steps to Starting a Small Business During COVID-19
Are you crazy?! Probably. But no one said being an entrepreneur was a safe bet. If you’re thinking about starting a business, now is a unique time to assess whether or not your idea has the legs to withstand a global pandemic. Now is a great time to ask yourself whether or not there is…
The latest news in SEO and WordPress: July 2020
Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such…
Local Quizness July 2020 – Test Your Local SEO News Knowledge!
Do you know what happened in local SEO in June? Test your knowledge of the news with the latest edition of Local Quizness – our monthly look at the top stories that affected local marketers last month. Complete our 10-question quiz to find out how much you remember about the news affecting your business, and…
How to Advertise on Google and Get an ROI
Google Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting ads for relevance, you will be noticed faster and bring in immediate traffic. You should also have an effective strategy that will deliver the desired results and a return on investment. How…
Extended Marketing Mix: What It Is and Why It’s Useful
Cooking is my favorite pastime. It’s so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful. One meal I love to make is grilled cheese — but not just any ole’ grilled cheese. Instead, I use plant-based…
Page Speed Optimization: Metrics, Tools, and How to Improve Page Speed
Improve Page Speed Using Metrics And Page Speed Optimization Tools Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to…