A fantastic report has recently been released, and it is raising eyebrows among local company owners and marketers alike. The report provides a compelling argument for measuring how much a review affects the bottom line of a local business. It...
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Project Management
How to Write Process Documentation
Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization. This post gathers best practices for process documentation....
Accessibility, SEO Copywriting
Inclusive language and SEO: Does inclusive language help you rank?
If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language. But why...
Google, Google Maps, Google My Business
Google is Sunsetting Similar Audiences in 2023: What You Need to Know
Google recently announced that starting next year, it will be phasing out similar audiences. So what are they, what’s replacing them, and what do you need to know? Read on to find out, with expert input from PPC pro Jyll...
![15 Tips for a Better Instagram Engagement Rate [CALCULATOR]](https://localseoresources.com/wp-content/uploads/2021/06/engagement-rate-calculator.png){kind=small}
Google, Google Maps, Google My Business
15 Tips for a Better Instagram Engagement Rate [CALCULATOR]
Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to...
Google, Google Maps, Google My Business
How Marketers are Navigating Q4: Traffic, Lead & Email Data from 150K+ Brands
If you’re a marketer, it’s likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you’re also in the thick of annual planning for the new year. And,...
WordPress
On-Page SEO Explained for Content Creation
Content Creation – On-page SEO Explained If you’re not receiving the correct kind of traffic and conversions from your content, it might be because it’s not search-engine optimized. There’s always something to learn in the realm of search engine optimization,...
Local Search, location pages, search intent, SEO Strategy, SEO Tips
Voices of Search Podcast Recap: Local Vs National Intent
TLDR: It’s important to consider how local or national your SEO strategy should be to maximize your SEO investment. This ensures you are properly aligning your content, site structure, and keyword strategy effectively. Before you create content for a...
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