Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might...
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Websites & Online Presence
10 Ways to Improve Your Social Signals for SEO
SEO is multidisciplinary, meaning working on other areas of our digital marketing strategy can have ancillary benefits to our web pages’ performance in the SERPs. This includes your social media strategy and the effort to improve the social signals of...
Content Marketing
What is Integrated Marketing Communication (IMC)?
Do you ever recognize a brand’s advertisement without having to look for its logo? Could you mimic a brand’s tone of voice even if you aren’t a copywriter? That’s the power of integrated marketing communications (or IMC for short) The...
Google, Google Maps, Google My Business
10 New Retails Trends You Need to Know for 2023
Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Technological innovation is leading that charge. And so are shifting consumer expectations. Businesses need to stay...
HVAC, Local Business
Best Air Duct Cleaning Services in Reseda, CA
Air duct cleaning is essential for your HVAC system, which circulates air and maintains acceptable temperatures in your home or workplace. This regular cycle might amass pollutants over time. Regular cleaning will keep harmful toxins from spreading throughout the structure....
research, Research_popular
Topic Clusters: The Next Evolution of SEO
Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content...
Content SEO, Duplicate Content
How to get similar pages ranking
Does having multiple similar pages cause problems for SEO? Can you write about the same topic many times and still get all those pages ranking? It can seem like a real conundrum, but there are solutions. In this post, we’ll...
Google, Google Maps, Google My Business
The 15 Best Shopify Apps to Help Grow Your Ecommerce Store
Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. And luckily, Shopify’s huge...
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