The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads. This shift is democratizing...
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Google, Google Maps, Google My Business
How to 10X Your Facebook Sales (11 Strategies for Brands)
Standing out in a sea of organic and paid Facebook content is tough. And even if you manage to catch peoples’ attention as they scroll through your products, it’s hard to turn browsing into purchasing. Even if you’re an experienced...
Home Improvement, Local Business
Know All The Proper Ways to Install Drywall
The Proper Way to Install Drywall When it comes to putting drywall, there are various methods to choose from. These methods include staggered seams, vertical drywall application, testing for joist bows and twists, and tape application. Follow these guidelines to...
Excel
How to Use the Weighted Average Formula in Excel
When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula...
Audience Research, audience strategy, business strategy, Content Marketing, content strategy, Ecommerce, engagement, grow business, small business
Benefits of Launching An Email Automation Campaign
Let’s talk email for a minute. Email is one of the highest impact marketing tools with a potential return on investment (ROI) of $42 per every $1 spent. And 79% of marketers have seen an increase in email engagement in...
Content SEO, SEO Copywriting
10 copywriting tips for social media
As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers,...
Google, Google Maps, Google My Business
62+ May Marketing Ideas (and Examples) for Any Business or Budget
M-A-Y. These three letters, when strung together in that order, represent many things: A lovely first or last name. Who it’s gonna be, according to N’Sync. An expression of possibility or permission. A month bursting with creative and compassionate marketing...
Google, Google Maps, Google My Business
How to Run an Easy Social Media Audit (Free Template Included)
Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. A social media audit is not as scary as it sounds. Auditing your...
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