It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase. In reality, people take a lot of detours. If you want a complete picture of the customer...
Latest News
branding, Video SEO
How to make a video to promote your business
Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a...
Google, Google Maps, Google My Business
How to Master Responsive Search Ad Copy in 5 Steps (With a Template)
ICYMI, responsive search ads (RSAs) are soon to be the only standard Search campaign type in Google Ads. With this ad format, you provide up to 15 headlines and four descriptions and Google will mix and match those into ads...
Google, Google Maps, Google My Business
114 Social Media Demographics that Matter to Marketers in 2022
When building a marketing strategy for your brand, knowing the demographics of your potential audience is essential. You can’t access your target audience if you don’t use the same social platforms that they use—that’s like expecting to win the lottery...
canada, Health
When Should You See A Naturopathic Doctor
Why would someone choose to see a naturopathic doctor instead of their primary care physician? What are the differences between these two kinds of medical professionals? Let’s take a closer look at what naturopathic physicians perform, how they differ from...
Instagram Marketing
How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too)
Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users. But there’s another big player...
Software releases and updates
Yoast SEO 18.5: More fixes and enhancements
Yoast SEO 18.5 and Yoast SEO Premium 18.3 are out today. These last couple of releases have all been focussed on fixing issues and adding improvements that enhance the performance of the plugin. In today’s releases, we’re keeping with that...
Google, Google Maps, Google My Business
26 Types of Marketing Collateral Every Business Needs
It can be hard to know where to start when you’re creating or reworking a marketing strategy for a small business—or any business, really. With so many kinds of marketing collateral, it can get overwhelming quickly. So today, we’re breaking...
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