This post was co-written by Susie Marino and Kristen McCormick. With the deprecation of third-party cookies, Google’s been working to come up with a way to maintain privacy while showing relevant ads—a win-win for advertisers and consumers. Its initial solution was FLoC, but now Topics API will be taking over as the new star of…
Are you thinking about purchasing a popular ear cleaning kit?
Are you thinking about purchasing a popular ear cleaning kit? Recently, there has been a surge in interest in ear wax removal. The topic is all the rage online, with everything from ear candles and ear candling clinics to TikTok videos teaching how to remove ear wax. While this trend appears to be increasing online…
How Your Company’s Attrition Rate Could Be Impacting Your Business
Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards your bottom line. Of course, when your employees are not happy, that shows too. You’ll likely see a slowdown in productivity, a change in the…
Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives
Targeting competitors’ keywords with Google As is effective but can get expensive. Which is why I recently shared a few ways you can target your competitors on Google Ads without using Search. These suggestions stayed within Google Ads, so in this post, I want to talk about other less expensive ways you can reach your…
WordPress 5.9 is here, now with full site editing!
It’s been around 6 months since the last update, but WordPress 5.9 was really worth the wait. There are loads of exciting new features to sink your teeth into. Full site editing is the real highlight, but there are loads more new features too. So it’s time to break your WordPress site out of the…
I’m from the government and I’m here to stop inflation
I’m from the government and I’m here to stop inflation: Don’t be too concerned about the new episode of inflation. The authorities are on the case! And it will soon be proven to be a transient moderate. Now and again, I hear someone declare that the economy is improving. That we now have a greater…
Local Service Ads for Contractors: A Complete Breakdown
A Deep Dive Into Google’s Local Services Ads Platform Are you a contractor looking for more information on Google’s Local Services Ads? Well, good news for you: You are in the right place. This blog will investigate the basics of Local Services Ads and how you can use them to your advantage to grow your…
What a Crisis Manager Does and How to Be a Great One
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our…