If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after…
5 things you need to know about mobile-first indexing
As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a…
25 Stats That Prove Why You Need Link-Building in Your SEO Strategy
You probably already know how crucial SEO is for your website’s traffic. One of the most important sub tactics within an SEO strategy is link-building. Not sure what this means? Here’s the quick explanation. When websites link to your website, search algorithms determine that you have “authority” in your industry because other brands are referring…
Get Started With Pinterest Video Ads: Here’s How
If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this format is for the platform….
7 Steps to Starting a Small Business During COVID-19
Are you crazy?! Probably. But no one said being an entrepreneur was a safe bet. If you’re thinking about starting a business, now is a unique time to assess whether or not your idea has the legs to withstand a global pandemic. Now is a great time to ask yourself whether or not there is…
The latest news in SEO and WordPress: July 2020
Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such…
Local Quizness July 2020 – Test Your Local SEO News Knowledge!
Do you know what happened in local SEO in June? Test your knowledge of the news with the latest edition of Local Quizness – our monthly look at the top stories that affected local marketers last month. Complete our 10-question quiz to find out how much you remember about the news affecting your business, and…
How to Advertise on Google and Get an ROI
Google Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting ads for relevance, you will be noticed faster and bring in immediate traffic. You should also have an effective strategy that will deliver the desired results and a return on investment. How…