5 Local SEO Tips for Plumbers to Connect with More Local Customers Did you know that 4 out of 5 consumers use local searches before purchasing? That means if you’re not optimized for local SEO, that’s 80% of your local...
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Content Marketing
A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of...
Social Media
How to Find Instagram Influencers
It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users, and more than half of them use the platform every day. US businesses also love the social channel,...
Rich Snippets, Schema.org
How to get great looking Google results
You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might...
Google, Google Maps, Google My Business
Get More Google Business Reviews With These 16 Tried & True Tactics
It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how...
Google, Google Maps, Google My Business
How to Add a Link to Your Instagram Bio
Every social network makes it clear how to put a link in your bio on their platform — except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer’s...
Marketing Reporting
15 Key Performance Indicators to Help Improve Your Marketing
When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see...
SEO
11 Proven Ways to Increase Dwell Time
Are you doing everything you can to rank for a specific keyword? Are you struggling to get on even the first page, much less the top? Here’s the thing: there’s a good chance you are making a ton of mistakes...
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