Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That's because if you are not fully aware of how placement targeting actually works within the...
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Paid Ads
How to Use Events to Optimize Your Facebook And Google Ads
Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a...
Rich Snippets, Schema.org, Technical SEO
The history of Schema: towards an easy to understand web
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet...
Uncategorized
Fifteen Years Is a Long Time in SEO
Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known...
Paid Media, Small Business Tips
What is PPC Management and Do I Need to Run Paid Ads?
Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a search engine and look for certain products and services. If your website matches their query,...
Advertising Best Practices
How to Design Content Remarketing Campaigns That Actually Work
You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds....
Business Tools
What is a Business Plan? Definition, Tips, and Templates
The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In...
Uncategorized
Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday
Posted by Dr-PeteNeedless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are...
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