Social Media Benchmarks: Q2 2024 [Data & Tips]

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends.
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“text”: “Social media benchmarks measure the average performance within your industry. This involves tracking a large number of relevant social accounts to understand what’s normal within your field. Once you understand the industry average performance, you can compare your own social results to calculate whether you are overperforming, underperforming, or right on track. For Hootsuite’s benchmarking, we collect and anonymously compile data from social accounts connected to Hootsuite, grouped by industry and social network. Each benchmark is based on at least 100 social accounts, and no data can be traced back to any individual account.”
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“name”: “What is a good reach rate on social media?”,
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“text”: “As you can see from the sample industry benchmarks above, the reach rate that’s considered good varies widely by industry and by social platform. For instance, the profile impressions in our benchmarks above range from a high of 1.8 million for entertainment and media Facebook pages to a low of 21,000 for real estate Instagram profiles. This is why it’s so important to benchmark your metrics against relevant businesses, rather than using average reach and engagement numbers on the whole.”
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“name”: “What are the four types of benchmarks?”,
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“text”: “Internal: Comparing metrics or social media success between different departments within your organization.
External: Comparing your metrics with those of other organizations in your industry.
Performance: Analyzing your own metrics and KPIs to set goals and see trends in your results over time.
Practice: Analyzing how your processes stack up against industry best practices to look for ways to improve your work processes.”
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“text”: “A social media benchmark is an average result that serves as a standard by which other businesses in the same industry or category can be measured or judged.”
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