Who lives in a pineapple under the sea? If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we’ve always been all about music in TV advertising… …but it is arguably one of the most…
10 Social Media Analytics Tools that Will Do the Math For You
Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, we’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on…
The 18 Best Keyword Research Tools for Every Need [Free & Paid!]
You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And then there’s pricing. Free forever, free (but not really), paid…
Twitter Communities: How Marketers Can Leverage It in Their Strategy
According to a 2019 Sprout Social Index survey, 40% of marketers believe private community groups are becoming more important. And 23% of consumers agree with them. LinkedIn and Facebook have long implemented private groups within their platforms while Instagram and Twitter haven’t yet offered that feature. That was until Sept. 2021 when Twitter announced that…
9 Social Media Trends You Need to Know to Plan Your 2022 Strategy
It’s that time again. Social media managers everywhere are blinking our eyes and poking our heads out from behind our screens to take the lay of the land. We’ve got strategies to plan, and we need to know: which social media trends are going to change the game in 2022? Is TikTok going to overtake…
Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More
It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on…
TAM Gap Analysis (TAM-G): A Better Way to Find Content Gaps in Your Market
Breaking the 4th Wall: If you’ve made it here, you’re likely a marketer in some way or another. Let’s save you time and make it clear what this article covers: If you raise your nose at the insights data and math can provide to content marketing initiatives—you are not the target audience. If you’re a…
Experiment: How Many Instagram Hashtags Should You REALLY Use?
One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post….