Search on Google for New Year’s Instagram captions and what do you get? The same exact 70 or 80 captions in every list…captions best suited for trendy 20-somethings, like Any excuse to wear sequins! Captions not applicable to your business, like Just here for the champagne. Or captions that have been beaten down to a…
43+ Creative January Marketing Ideas to Start the New Year with a Bang
January. Some call it the Monday of months. Some call it the holiday let-down season. The Chinese zodiak calls it the month of the ox. But if you’re an optimist like us, we call it the month of new beginnings! The world is your oyster when it comes to making a splash in your market. And we’ve…
Welcome to WordStream by LOCALiQ!
Welcome to WordStream by LOCALiQ! If you’re a regular reader of the WordStream blog, you might have noticed that things look a little bit different here this week. Good eye! That’s because we’ve given the site a new look to match our new mission: WordStream is now WordStream by LOCALiQ, and together, we’re more committed…
How to Create a Social Media Posting Schedule (Free Template and Tools)
If you fail to plan, you’re planning to fail. Benjamin Franklin probably wasn’t thinking about social media posting schedules when he said that, but hey, if the shoe fits… Cliches aside, you can have the best social media content strategy in the world, but are you posting your content when anyone will see it? Or,…
The 20 Best & Worst Marketing Campaigns of 2021 (The Small Business Version!)
As 2021 draws to a close, we’ll soon see compilations of the best (and worst) marketing campaigns of the year, which will likely include Geico’s Scoop There It Is ice cream, Nerf’s chief TikTok officer and, of course, Burger King’s “Women belong in the kitchen” tweet. These roundups are entertaining and have their takeaways, but…
41 Fun, Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)
Coming up with that perfect Merry Christmas social post is like putting lights on the tree. Sounds great out loud, looks great in your head, then you start to execute and… The free images are cheesy, the good ones are watermarked. There are different image sizes for each platform. And what the heck is aspect…
9 Social Media Goals to Help Keep Your Strategy on Track
Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak…
Gather ‘Round! The Top 10 PPC Stories of 2021
Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s how running Google ads felt like in 2021. The platform threw a ton of…