With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services. As an avid online shopper, I know the power of Facebook advertising firsthand. Consider, for instance, the ad I saw on my Facebook feed a few hours after completing a purchase…
Dominating the SERPS with Guest Posting: The Definitive Guide
Often times swept under the rug as a tactic that consumes too much time to be scalable. This guide is for both the veteran and the person just starting out. Despite what scare tactic has or is being pushed, guest posting is still well and alive. It can be incredibly powerful. These are potentially some…
What’s Social’s True Value to Business? We Asked 2,162 Marketers.
Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers…
5 Ways to Maximize Your ROI With Responsive Search Ads
Anyone who’s worked in search marketing has had a moment when they feel like they’ve really nailed the perfect ad for their product or service. Witty headline? Check! Compelling call to action? Check! Keyword/ad text pairing on point? Check! As the data sets in, we’re of course sometimes right and sometimes wrong, but we still…
21+ Free and Effective October Marketing Ideas for Small Businesses
If you’re into sweet treats, smiles, and social impact, then you’ll find October to be a fun month for creative and quirky marketing. Using holidays and observances as focal points of your content and promotions helps to add a touch of excitement and gives you the opportunity to express your brand voice. Read on to…
How to Do Market Research: A Guide and Template
Today, consumers have a lot of power — they can research your product or service and make purchase decisions entirely on their own. And rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted…
4 Smart Ways to Get to Know Your Post-COVID-19 Customers
As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way businesses present their…
A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Using Google Ads might be the best decision you make for your business. This is not an exaggeration. People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front of more users. This means increasing leads, conversions, and sales. That’s where Google Ads comes…