Tag: google maps

Today, consumers have a lot of power — they can research your product or service and make purchase decisions entirely on their own. And rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews.  With this in mind, have you adapted…

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way businesses present their…

Using Google Ads might be the best decision you make for your business. This is not an exaggeration. People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front of more users. This means increasing leads, conversions, and sales. That’s where Google Ads comes…

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill their business and client…

15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. This is the latest Facebook update and,…

It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not…

Every social network makes it clear how to put a link in your bio on their platform — except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer’s official page. Facebook allows you to tag a number of different businesses, interest pages, and…

If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete with in their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email…