Tag: google

So the good news is, Google Ads works. When your business appears for specific, high-intent searches your potential customers are performing, you can expect high returns. The bad news is, everyone’s using it, and since the Google Ads platform runs as an auction, the more businesses advertising on it, the more expensive it can get….

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope…

Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer. It doesn’t have to be this way! In this guide, I’m going to show you how to…

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. As of February 2022, Facebook Pixel changed its name to Meta Pixel. You…

“You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights.  Using historical data to collect customer insights is a must for any business that wants to attract and retain customers and stand apart from…

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. We’ve already established that Pinterest is fantastic for advertising, but it also works great with direct sales conversions. As a place that encourages endless scrolling, Pinterest’s power is limitless. If you take…

If the last two years have taught us anything, it’s that digital connection is essential. While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. Luckily, digital networking has never been easier. From attending webinars to hosting virtual happy hours, there are…

In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business. If the content is the king, we could say its operations are the queen — or at least a knight. Imagine a startup that wants to create…