Aira’s recent State of Link Building Survey asked respondents about which parts of content-led link building processes they found most challenging. Paddy walks through those results, and looks at the ways in which you can ease those challenges to generate more successful results.
How to Deal with the June Google Core Update
On June 2nd Google released a core update. And in July there will be another one. During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. But on Sunday June 6th, many of started noticing shake ups. Some of my friends saw declines…
HTTP 503: Handling site maintenance correctly for SEO
Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. However, in the case that you need more time to get things fixed, chances are much…
3 Ways to Leverage Brand Champions for Your Business
In our personal lives, we all want people who champion us. If we’re lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There’s nothing better than having people cheering for you on…
Moz Acquired by iContact Marketing Corp
We’re thrilled to announce our acquisition by iContact Marketing Corp! Check out Sarah and Michael’s chat discussing the details, and please celebrate with us as we chart the future of Moz together.
How to Find and Remove Duplicates in Excel
“I’ve never been a natural, all I do is try, try, try.” These Taylor Swift lyrics, in the song “mirrorball“, perfectly explain my relationship with numbers, math, and anything concerning data analytics. However, as a marketer, data analysis is one of the most important aspects of my job. But like most marketers, who prefer strategy…
Does Fixing Old Broken Links Still Matter to SEO?
Fixing broken links has long stood as an SEO best practice. But if you’ve run into situations where you’ve fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of…
Dear Dad, Love MKE Small Businesses
For the dads in your life, who consistently want nothing (yea right), Milwaukee small businesses have you covered! As small businesses are opening back up, there’s no better time to show your love, not only for Dad this Father’s Day but for local small businesses in Milwaukee. We’ve compiled a list of locally sourced gift…