Do you know what happened in local SEO in June? Test your knowledge of the news with the latest edition of Local Quizness – our monthly look at the top stories that affected local marketers last month. Complete our 10-question quiz to find out how much you remember about the news affecting your business, and…
How to Advertise on Google and Get an ROI
Google Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting ads for relevance, you will be noticed faster and bring in immediate traffic. You should also have an effective strategy that will deliver the desired results and a return on investment. How…
Extended Marketing Mix: What It Is and Why It’s Useful
Cooking is my favorite pastime. It’s so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful. One meal I love to make is grilled cheese — but not just any ole’ grilled cheese. Instead, I use plant-based…
Search Engine Optimization: SEO For Your Blog
Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use…
SEO Pack: 21 Worksheets, Templates, and Cheat Sheets
SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step…
9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds
So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information….
Email Marketing: Why Consumers Subscribe And Unsubscribe From Emails
Why Consumers Subscribe And Unsubscribe From Emails Think email marketing is dead? Think again.. Email marketing is actually thriving. In HubSpot’s 2020 State of Marketing Report, roughly 80% of marketers said their brand’s email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar…
Local landing pages and how to create them
Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your visibility on a local level or…