While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. So what do you do? Hire a consultant, hands down. A consultant can provide your company with specialized knowledge to help solve specific problems,…
6 Electrician Marketing Ideas for 2021
Grow Your Electrical Contracting Business In 2021 As your fiscal year comes to an end and the holiday season approaches, now is the time to set the stage for next year. Presenters at business planning seminars and marketing workshops, and even your digital marketing partner all have valuable input into how to make 2021 the…
15 Social Media Training Courses and Resources
There are hundreds of social media training courses out there. It’s not easy to choose which ones are right for you. If you’re in this situation, you’ve come to the right place. Today, we’ll give you 15 social media training courses that are worth taking. By “worth taking,” we mean they’ll teach you everything about…
Earthquake Today California Near Me – The Very Real Possibility of Damage
The possibility of an “Earthquake Today California Near Me” is very real, bringing the risk of damage and even injury to Californian residents. One such “earthquake swarm” event has been taking place since the end of November. If you live in an area that could be impacted by an earthquake, preparation is vital, as these…
What is a website taxomomy?
While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates how things are organized and…
4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday
Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and…
Why focus on long-tail keywords?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic…
5 Reasons CMOs Can No Longer Own Social Media
For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to…