![The Correlation Between Authoritative Links and Ranking [SEO Study]](https://localseoresources.com/wp-content/uploads/http://d2v4zi8pl64nxt.cloudfront.net/authoritative-links-and-ranking/5fbda22106f0b2.15971376.png)
Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. We can…
The Advanced Guide to Facebook Watch
In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018,…
Canceled ‘Luke Cage’ Revealed as Netflix Show Americans Most Upset About
Has your favorite Netflix show been canceled? You’re not alone. Netflix is responsible for giving the world amazing original programming, some of which has been sadly cut short. Whilst these shows usually have a dedicated and loyal fanbase, unfortunately, they don’t get the Netflix-wide viewership needed to keep a show on this streaming platform. We…
How to Set Up Google Analytics: A Step-by-Step Guide
Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are What content they want to see from your business How they behave when browsing your site The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and…
The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. As you can assume, it’s well…
Most Consumers Changed Brands in 2020: Research Explains Why
Now that 2020’s global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?” McKinsey — which recently polled consumers in over 48 countries about their 2020 spending habits —…
An SEO’s Experience in 2020: Opportunities and Challenges
Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers…
15 January Marketing Ideas to Start 2021 with a Bang
You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more. Let’s take a moment to appreciate all we’ve been through together. Ah. Feels nice. Okay, now…