Month: December 2020

7 Ways SEO & PPC Can Work Together in 2021

7 Ways SEO & PPC Can Work Together in 2021

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t agree.) When these two teams collaborate, you’ll be rewarded with magical insights, learnings, and results…

Buh Bye 2020. A BCS Recap.

Buh Bye 2020. A BCS Recap.

Yeah, buh bye 2020. You will not be missed. But seriously though, this has been a tough year. And no, come January 1st, everything will not magically reset and go back to “normal.” We’re still going to live in this for quite a bit and I doubt anything will ever go “back to normal.” But…

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