A lot of people. when getting married, one of the main tools that helped them in their planning was Pinterest. In fact, that’s usually the number one place they go to when they’re planning a party. However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to…
Reporting on Ranking Changes with STAT’s Google Data Studio Connectors
Posted by ipfister Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those…
When Can Google Maps / GMB Content Cause Google Ads Disapprovals?
Any restricted terms that find their way into your website’s source code can cause Google to disapprove your Google Ads (AdWords) ad – even if you didn’t personally add that content to your site. That’s the short answer. “Banned” terms that show up on your Google My Business page (like in your description) or on…
Here’s What You Should Do When Your Search Rankings Drop
If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the…
7 Tips to Grow Your Regional Business Nationally
You decided to go into business for yourself a few years back and it was the best decision you ever made. Your business took off and today, you’re going strong. Congratulations! What’s next? Have you ever thought about expanding to another location? How about one in another state? Many small business owners picture expansion as…
11 Ad Design Tips to Help Your Brand Cut Through the Noise
Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. To help grab people’s attention in your advertisements, we’ve put…
100+ Creative Hashtags for Every Day of the Week
You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential customers. They are also helpful…
The Ultimate Guide to Cybersecurity
If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. For me, I’d grab an old keepsake box filled with things from my childhood, my engagement ring, my…