The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having…
Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday
Posted by Dr-Pete Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop…
The 6 Best Digital Marketing Companies of 2020
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing…
How to Choose The Right Digital Marketing Agency
Deciding to hire a digital marketing agency is easy. The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital…
Mobile SEO: The ultimate guide
We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning and the last thing they look at before they go to sleep. People use them for everything – it’s become huge! Mobile phones have dramatically changed our lives, the…
How Will Internet Reputation Management Services Help My Business?
The enormous reach of the Internet and social media has made it possible for the reputation of any company or individual to be spread extremely rapidly, in a number of different ways. Nowadays, it might only take a few bad reviews about a company in order for it to acquire a reputation as an uncaring…
The Ultimate Guide to Social Media Analytics
There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The…
Why A Digital PR Specialist Should Always Be Involved in Content Creation
If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn…