When I worked at NBC in the 90’s, The Clapper spent a boatload advertising on Seinfeld, and Friends, and probably even on The Cosby Show. Of course they would spend millions in advertising on TV as would the George Foreman Grill, as would Ron Popeil and his amazing Pocket Fisherman, as would pretty much any…
What Is a Blog Category and Why Are They Important for Your Blog?
Do you read every post on a blog? If you’re like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog categories help readers navigate…
Clean up your site structure: how to reorganize your website
At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it…
Arabica Vs. Colombian Vs. Robusta Coffee Beans: What’s the Difference?
On This Page Arabica Vs. Colombian Vs. Robusta Coffee Beans: What’s the Difference? Characteristics of Coffee Bean Types Top 10 Best Arabica Coffee Beans Koffee Kult Dark Roast Coffee Beans Does Colombian Coffee Have More Caffeine? Is Colombian Coffee Stronger Than Regular Coffee? Lavazza Espresso Italiano Whole Bean Coffee 100% Arabica Arabica Vs. Colombian Vs….
User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users
Many businesses aim for their websites to rank highly in search engines, but it’s a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO). You might remember when Google’s featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet’s goal is to provide…
How to Use Instagram Shopping to Drive Product Sales
Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel, so it can be a great place to build a follower base and get the word out about…
Top Real Estate Agents In Laguna Niguel Orange County
Top Real Estate Agents In Laguna Niguel Orange County When you’re buying or selling a house, you’ll likely reach out for professional assistance from a real estate agent. But how to choose? There are Realtors and just plain real estate agents, part-time and full-time agents, family friends who are in the business, maybe even neighbors…
The 5 Best Marketing Automation Companies of 2021
You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not…