Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually. So, what do these…
4 SEO Strategies for Programmatic Sites
Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by…
25 Tools for Bootstrapped Companies
You’ve heard the phrase to pull yourself up by your bootstraps, right? But what do we mean when we talk about bootstrapped tools? Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments or help from anyone else. (Though the phrase’s meaning has shifted over time.) Bootstrapped companies…
A primer on JavaScript SEO for WordPress
The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences. When built poorly, they can be catastrophic for SEO. For most WordPress website owners and…
Here’s What the iOS 14 Update Means for Your Facebook Ads
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. These, of course, either never…
27 Facebook Demographics to Inform Your Strategy in 2021
If your Facebook friends list includes your aunt, your boss, your ex-boyfriend, and your hairdresser, you probably already know that Facebook’s demographics are far-reaching. Yep, it seems like no matter who you are or where you are, you probably have a Facebook account. But take a closer look at the numbers, and you’ll find a…
Body Language Communicating With Your Cats
On This Page How to Communicate with Your Cat Method 1 of 3: Reading Cat Body Language Method 2 of 3: Communicating with Your Cat Method 3 of 3: Listening to Your Cat Cat Language: How Cats Communicate please select your preferred location and language Tips & Resources for Feeding Your Cat Your Cat in…
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How to Create a Facebook Group for Your Business [+ Why You Should]
Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women’s networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and…