Winnebago motorhomes were named after Winnebago County, where the company HQ is located, and originated in the late 1950s with an iconic, “boxy forward sloping” campervan style which lasted through the 1960s and 1970s. Those old RVs were destined to be loved by Road Culture America. To prove that point we begin this article by…
11 Webinar Etiquette Tips for Presenters & Attendees
Now that we’re spending more time than ever at home on our computers, it’s a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. On the flip side, consumers get to increase their knowledge on a topic. It’s a win-win when done correctly, but not…
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How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]
Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames…
What is the Difference Between B2B vs B2C for Paid Social Media?
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences….
Yoast SEO 15.9: Performance improvements
Today sees the release of Yoast SEO 15.9 and Video SEO 13.7. In Yoast SEO 15.9, we focussed on performance improvements and general enhancements. In addition, we made Video SEO available in Elementor. Find out more! Performance improvements Improving the performance of our plugins is always on our radar. Sometimes, we do big changes that…