Month: February 2021

The Potential Impact of Gen Z on SEO

The Potential Impact of Gen Z on SEO

Posted by stewartfussell Generation Z’s behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z’s presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take…

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames…

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