If you’ve ever been in charge of running ads for a business, I’ll bet you’ve wondered how to get cold audiences to interact with your ads. It’s the age-old problem of online advertising. With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to…
10 Steps to Blend STAT Ranking Data with Site Performance Metrics
Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV)…
What is Livestream Shopping?
Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit…
Update or delete? Cleaning up old content on your site
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Update old…
Why You Should Use Early Bird Registration for Your Next Event
A few years ago on Thanksgiving, my entire family flew to my sister’s house, except for me. I couldn’t afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip. That concept is called the fear of missing out (FOMO)….
8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions
With more than 7.3 billion monthly PC searches in the United States, there’s a good chance that your potential customers are on Bing. Although Bing doesn’t get as much recognition as Google, it still ranks as one of the world’s top search engines. In fact, one study shows that Bing has the highest conversion rate…
25 Review Sites to Get More Reviews for Your Business
What’s in a review? A lot, it turns out. Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business. Why…
The ultimate guide to robots.txt
The robots.txt file is one of the main ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers, but some of them respond to some extra rules which can be useful too. This guide covers all the ways to use…