Month: March 2021

A Beginner’s Guide to Web Analytics

A Beginner’s Guide to Web Analytics

Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.   We’re going to cover everything you need to know about web analytics so you can truly understand what’s what, interpret…

Why Presentation Skills Are Important in Marketing

Why Presentation Skills Are Important in Marketing

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to…

7 Dead Simple Ways to Reduce Bounce Rate

7 Dead Simple Ways to Reduce Bounce Rate

Posted by Cyrus-Shepard Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement…

How to Lower PPC Churn Rates

How to Lower PPC Churn Rates

It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost…

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