As I’ve observed and written for many years, your Google reviews are never completely safe – and never completely gone. You can lose them in bulk or in a drip. You can lose them because of Google’s filter, manual removal, a bug, or a reviewer’s change of heart. You can also lose your Google reviews…
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How to Map Your Ecommerce Customer Journey [Template Included]
We’ve talked a lot about the customer journey — how it impacts sales, service, and marketers. But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work…
How to Use Surveys to Tap into Trending Conversations (and Build Links)
Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to add value to conversations, and earn the interest of writers at top publications.
Mother’s Day and Milwaukee Small Businesses: a Perfect Match!
If you want to make mom feel appreciated like none other this year, look no further than our digest of locally-sourced gift ideas and promotions. Support Milwaukee small businesses this Mother’s Day while you show her why you’re her favorite. P.S. – When we say “mom” this includes all the sheroes in your life! …
Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs). These days, Google has more…
Yoast SEO 16.2: Getting your technical SEO in shape
One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, without you noticing it. But whenever you need to dive deeper and customize your setup for specific use cases,…