Video Marketing Conversion Rates: Video marketing is the go-to method for clever marketers who want to raise brand exposure, generate leads, and drive social media engagement. A variety of marketing methods that use video for a diverse set of customers allow it to be an excellent supplement to all marketing funnel stages, which makes the…
MozCon Virtual 2021 Interview Series: Joy Hawkins
We’re excited to welcome local SEO expert, Joy Hawkins, back to the MozCon Virtual stage! Ahead of the show, we talked with Joy about her research into Google Posts, what she loves most about her work in local SEO, and more.
5 PPC Business Ethics Examples and Best Practices
It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical. However, unethical PPC practices will do more harm than good for your business. They can also get you in trouble with…
Small business SEO and local search: the ultimate guide
SEO isn’t just for big businesses. As a small company or a local business, there’s a lot you can do yourself to get good results from search. This ultimate guide to small business SEO will help you make the most of local search by walking you through the essential steps. Local SEO vs SEO —…