When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you...
Month: June 2021
Uncategorized
19 Pesky Google Ads Disapprovals and How to Fix Them
Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status column. You. Want. It....
km-import, Online Marketing
Why Clickbait Works (And Why You Should Do More of It)
Clickbait has gotten a bad rap in recent years. In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so. When done right, though, clickbait is one of the most effective ways to get people’s attention and...
Content SEO, Google algorithm
How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This, in turn, will help...
Google, Google Maps, Google My Business
How to Get Free Instagram Likes in 2021 (Because They Still Matter)
How do you get more likes on your posts? Well, first off: don’t buy Instagram likes. (Trust us.) True ‘gram love don’t cost a thing. It just takes time and care to create high quality posts that are worthy of...
Google, Google Maps, Google My Business
Facebook Analytics is Going Away: Should Marketers Really Worry?
As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or...
Business, Technology
Video Marketing for Local Businesses – Small Business Insider
Video Marketing for Local Businesses Video marketing for small businesses engages your audience very well. This format uses multiple senses. Besides advertising your firm, it might encourage other marketing goals. Users in the US can access the video online on...
Google Sheets
20 of the Best Free Google Sheets Templates for 2021
Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. And if you’re anything like me, those spreadsheets can feel...
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