Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s called the priority bidding structure….
How Glow Recipe Pivoted From a Curation Site to a Beauty Product Brand
Did you know the current U.S. cosmetics market is worth over $95 billion? With the fast growth of the cosmetics industry, it’s become competitive and saturated — especially for startups. This industry can be even more challenging to break through when you’re trying to sell a product that you’re audience might be less familiar with….
Internal Linking for Mobile-First & Mobile-Only Indexing
Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?
How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes
We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. It can be frustrating to pour hours of work and money into content, only to watch the next Evil Kermit or Sponge Bob meme pull more traffic. Is there a way…
What is international SEO?
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well…