Big news for Yoast! We’re so incredibly happy to announce that we are joining Newfold Digital. Joining forces with this leading web presence solutions provider will enable Yoast to take SEO for everyone to the next level! We look forward to new possibilities to help even more people to improve their SEO. We believe that…
Goals vs Objectives: The Simple Breakdown
Terminology is everything. Marketing, Sales, Product, Service — virtually every function in a business relies on some common terminology to do their best work. One area where alignment on terminology is essential is goal setting. Whether you use the OKR model, the KPI framework, the Golden Circle, or another methodology, everyone in the company should…
Why and How to Import Cost Data to Google Analytics (+Template)
Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain clients are just used to…
22 Marketing Techniques That Cost You Time, Not Money
Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower…
What Is Sensorineural Hearing Loss? Symptoms And Causes
What is Sensorineural Hearing Loss? What Is Sensorineural Hearing Loss? Symptoms And Causes: Unilateral hearing loss may be surgically or non-surgically corrected. Hearing loss that occurs unilaterally is typically addressed with hearing aids or hearing implants such as bone conduction devices. If the inner ear’s cochlea is intact, a cochlear implant can also be utilised…
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The Beginner’s Guide to Product Photography [Tutorial + Examples]
If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. Although I don’t have data to back up that statement (yet), product photography can be extremely valuable to your ecommerce website strategy. To reach your target audience members whoprefer buying online, you also need to give your…
How to Choose Pillar Page Topics
With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.
How to Market a Book: 7 Strategies
It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next step: marketing your book. This entails getting…