After being diagnosed with an autoimmune disease, Johnny Boufarhat was no longer able to leave the house—let alone go to in-person events—and was looking for a better way to connect with others. In 2019, Boufarhat founded Hopin to bring meaningful...
Month: August 2021
Uncategorized
11 Tips to Lower Your Customer Acquisition Cost (CAC)
It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or another), making effective marketing...
Conversion Rate Optimization, km-import
Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)
An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search?...
Content SEO, Internal Linking, Site Structure, Yoast SEO Premium
Clean up your old content with our new SEO workout!
Does your website have any dead-ends? What about hidden content? Is each page getting the attention it deserves? How sure are you, really? These things matter: making your content findable for users and crawlable for Google is essential for SEO....
Breaking the Blueprint
Leadership Advice from 5 Black-Owned Business Leaders
Welcome to <em>Breaking the Blueprint</em> — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side...
Uncategorized
5 Local Business Marketing Takeaways from MozCon Virtual 2021
Miriam shares her insights from some of the most relevant and exciting presentations at MozCon Virtual 2021 — learnings you can put to work for the local businesses you’re promoting.
Online Marketing
A Guide to Google Data Studio for Better Reporting
Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. On its own, however, data is just numbers. To make the most of...
Google, Google Maps, Google My Business
25 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean...
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