Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on August 31, Google announced that it is sunsetting ETAs as of June 30, 2022. Reactions…
How to Use STAT to Find SEO Opportunities at Scale
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
BCS Turns 5: What We’ve Learned & A Bit of Reflection
It’s true. We made it. We made it to five years, and I can’t say I’m surprised, because I know how hard we’ve worked, but simultaneously, I’m somewhat at a loss for words. So that’ll make the rest of this post a little tricky, but here goes nothing: More than anything, I’m really humbled. And…
6 MarTech Trends in 2021 and Beyond
Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry…