As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience. It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience. You may have heard of CPM before — it’s a formula…
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4 Easy Lead Qualification Strategies for Better Clicks & Conversions
Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer leads that we know are…
7 Proven Social Media Promotion Ideas That Don’t Suck
There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.) Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty, and influences purchasing behavior. That’s…
Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker
If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold. And one tell-tale sign of influencer marketing? The swipe-up feature. I can remember countless hours of scrolling through stories and hearing my favorite influencers encouraging me to “Swipe up, swipe up!” (My bank account remembers, too…
Why P2P Marketing Is a Good Alternative to Influencer Marketing
To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available. But I wasn’t convinced these influencers had my best interest in…
Paid vs. Organic Social Media: How to Integrate Both into Your Strategy
Weighing the options between paid vs social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays to know the pros and cons of…
How to Automate Your Business’s Reporting Workflows
In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we’re on track to reach our goals. That said, creating reporting dashboards can be incredibly time-consuming. It takes time and effort to compile up-to-date, accurate,…
There Are Many Causes Of Hearing Loss In Adults.
There Are Many Causes Of Hearing Loss In Adults. There are many causes of hearing loss in adults. Some factors can be avoided, but not all. Audiologists can assist you. Hearing loss can be passed down down the generations. Hearing loss is very frequent as people age. There are a few more reasons, which are…