Month: February 2022

What Are Employability Skills?

What Are Employability Skills?

Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator. However, most jobs require skills that aren’t always listed on a job application because you’re expected to have them no matter what, like communicating with your coworkers. These skills, often…

What Is A/B Testing in Pay-Per-Click?

What Is A/B Testing in Pay-Per-Click?

A Deep Dive Into A/B Testing and Pay-Per-Click Campaigns A/B testing, also known as split testing, is a methodology commonly practiced throughout pay-per-click (PPC) advertising. A/B testing allows you to separate a specific attribute of your account into two individual variables to test against each other: the control variable and the experimental variable. Control Variable: Nothing…

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