Retargeting (also called remarketing) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people.And there’s no shortage of statistics that show us why it’s such a core strategy. Image source Retargeting can increase…
What Is Substack and How Does it Work?
The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell…
How To Take Control Of Your Stress (Part 3)
Walking You can, in fact, walk away from your stress. Long-distance walking improves your thinking and de-stresses your body, both mentally and physically. (Walking also aids in the prevention of obesity and lowers the risk of getting heart disease.) Walking for 20 minutes three to five times per week will give you more energy and…
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How to Prepare an Advertising Plan [Free Template]
Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders. Follow Along With HubSpot’s Free Ad…
Keep your content fresh and up to date!
How do you make sure that the content on your website is still relevant? Why is that even important? For some people, writing new blog posts is the biggest challenge of blogging. However, it’s also important to keep an eye on your existing posts and whether they’re still up to date. And funnily enough, that…