Day: March 27, 2022

How to Evoke Emotion in Your Content Marketing

“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy, acquiring a salve for sadness, achieving a sense of belonging, and more. As the quote…