For any ecommerce business, improving ROI and ROAS are among their many goals, and there are a number of ways to do this. If you’re running Google Shopping campaigns, you can prioritize your campaign structure. If you’re only using search ads, you can expand to social or display. And of course, you can optimize the…
What is BeReal? Your Guide to the Newest Social Media App
You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the…
Sleep-Inducing Vitamins and Herbs
Sleep-Inducing Vitamins and Herbs Sleep-Inducing Vitamins and Herbs: Many herbs and substances are thought to help you sleep better. Some swear by chamomile tea or valerian concoctions before night, while others use prescribed medications. Finally, the key to discovering effective sleep aids is experimenting and learning what works best for you. Some herbs are known…
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How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to…