Before August 2021, TikTok shopping happened organically. Creators referred products on their feed, and viewers went and cleaned out eCommerce sites and local stores. Now, TikTok’s made it official with Shopify with the announcement of TikTok Shopping. The long-awaited social commerce experience brings in-app shopping and streamlined product discovery to the platform. You can shop…
Calculating Correlation in Excel: Your How-To Guide
Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel…
New in Yoast SEO Premium: the word complexity assessment
We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in Yoast SEO Premium: the word complexity assessment. Let’s explore what it is and how to…
8 Ways to Use Color Psychology in Marketing (With Examples)
The colors you use in your marketing and branding are foundational. You’ll use these to create your logo, your website, your ads, and so much more—which means you shouldn’t make these choices lightly. Instead, you should choose the colors you’re going to use in your branding and marketing strategically. How? The key is understanding color…
Couples Travel Insurance
Couples Travel Insurance Couples Travel Insurance: Is it time for your romantic getaway? It would be advantageous if, in addition to selecting the best restaurants and loading up on sunscreen, you took care of your travel insurance. A comprehensive travel insurance policy will protect you against a variety of problems, such as illness and accident,…
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How to Highlight Duplicates in Google Sheets [Step-by-Step]
Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises…
Is Google Ads Worth It? 10 Pros, Cons, Profitability & Pro Tips
Let’s go ahead and cut to the chase for the long and short of this post: TL;DR: It depends. We all love that answer, don’t we? But it’s a cliche for a reason. Whether or not Google Ads is worth it to one person or company is highly subjective, so we can’t answer that question…
20 Snapchat Demographics That Matter to Marketers in 2022
As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot…