How to ensure a successful membership site launch It is not a simple undertaking to launch a membership site. There is a lot to consider from the early phases of preparation through the day of the debut. However, with a little planning and organization, you can guarantee that your site launches successfully. In this post,…
Tanking Local Rankings? How to Turn Them Around If They’ve Gone Down
Here’s the slide deck from my recent talk on Local U Advanced Virtual (a great event if you’re trying to sharpen your local SEO sword). It’s about things you can try if it seems your rankings have fallen and can’t get up. Given that you can’t buy the videos after the fact, and that I…
10 Form Conversion Optimization Tips to Generate Better Leads
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists. This post explores…
Referring Domains vs Backlinks: What’s the Difference?
Are you not sure about the difference between referring domains and backlinks? Then you’ve come to the right place. Referring domains and backlinks can be a complex topic, but understanding the difference between them can help you create smarter SEO strategies and improve your website’s presence on Google. In this article, I will: Define backlinks…
WordPress 6.1: Enhancing the full-site editing experience
Have you heard the news? WordPress 6.1 is out! Welcome to the third and last major WordPress release of 2022. This release continues to build, iterate and refine the full-site editing experience introduced in WordPress 5.9 earlier this year. It brings us new possibilities to easily change up the styling of our website, spice up…