HTTP status codes, like 404, 301, and 500, might not mean much to a regular visitor, but they are incredibly important for SEO. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server….
![How To Write a Call to Action That Works [Tips + 6 Examples]](https://localseoresources.com/wp-content/uploads/2023/03/Screen-Shot-2023-03-03-at-4.07.46-PM-620x266.png)
How To Write a Call to Action That Works [Tips + 6 Examples]
You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want. Whether you’re trying to get people to buy your products, sign up for your emails, or join…
17 Events and Conferences for Black Entrepreneurs in 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. It can feel isolating…
Proactive security fixes in Yoast SEO (update to v20.2.1)
We take security seriously at Yoast and continually look for potential threats and vulnerabilities that could affect our products and customers. That’s why we were alarmed when security firm WordFence found XSS vulnerabilities in another SEO plugin. After carefully reviewing the issues, we found a similar but less severe vulnerability in Yoast SEO, which we…
4 AI Controversies Marketers and Brands Should Avoid
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the…
The 5 Best SEO-friendly Website Builder Software for 2023
The 5 Best SEO-friendly Website Builder Software for 2023 Did you know that the top pages on Google’s search engine result pages have an average of 32% of click-through rate? And 75% of people never scroll past the first page. Your best bet for getting searchers to visit your website? Be on page 1. But…
Your Email Engagement: 10 Ways to Get More People Reading & Clicking
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons,…
5 Ways to Nail Your Social Media Promotion Strategy
You should have a social media promotion strategy in place for many reasons. But the tl;dr of all of them is: people are on social media. The rumors are true. And research shows 26% of people use social media to find products to buy. So not only are they there, but a quarter of them…