Want to slide into your customer’s DMs? There’s an app for that. Social messaging apps are now essential communication tools. And not just for individual social media users — for brands, too. Social media is a great way to get your message out onto the sweet, sweet worldwide web, but if you’re looking for a…
The Importance of Business Security Solutions
The Importance of Business Security Solutions: A Case Study of Benn Lock and Safe Ltd. As a business owner, the security of your assets and premises is of paramount importance. With crime rates on the rise, robust security measures are essential to protect your business. One company leading the way in providing business security solutions…
14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own
Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives…
The new E in E-E-A-T, or the importance of Experience
Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is…