Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is…
Enterprise Social Media: 6 Essential Tools for 2023
In enterprise social media, the stakes can be high. (As can the number of stakeholders.) Social media is now a critical marketing and communication tool for companies of all sizes. But managing enterprise social media isn’t the same as running social for a small business. Like anywhere else, an enterprise’s social strategy must drive results…
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Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]
It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check…
How Much Room Is Required To Grow Catnip Indoors?
How Much Room Is Required To Grow Catnip Indoors? Catnip is a popular herb that cats appreciate, and many pet owners want to grow it for their feline companions indoors. But how much space do you need to produce catnip indoors? Growing this herb may be difficult, but with the proper knowledge, anyone can do…
10 Affordable AI Tools for Businesses (+ How to Implement Affordable AI)
Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology. But, at the same time, there are many affordable AI tools that…
Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)
When it comes to any type of advertising you’re running, you want to know exactly how your campaigns are contributing to your bottom line. Sure, clicks and impressions are nice, but conversions are much, much better. And that can be a challenge to accurately measure. If you’re looking to improve the accuracy of your conversion…
Reach vs. Impressions: What’s More Important to Track in 2023?
All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but…
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AI in Content Creation: How Creators and Marketers are Using It [Data]
Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028, a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators?…