![6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]](https://no-cache.hubspot.com/cta/default/53/ebf9ec8e-a468-455a-943e-80aa4e6be694.png)
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of…
3 Key Questions to Determine if Performance Max Is Right for You
Performance Max (PMax) launched at Google Marketing Live (GML) 2021 and has received a mixed response. Some see great results and others struggle with the mixed-bag performance caused by lack of control. Understanding whether PMax will serve your account well comes down to these core criteria: What is your budget? Are your individual channels performing…
