Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I’ve been on the HubSpot Blog team for over five years, and…
Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry
It’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average. But how do you know your search campaigns are optimized to their fullest capacity? When you have advertising money…
Our Guide To Atlanta Historic Landmarks
Atlanta, Georgia is a city steep and one of the best ways to explore its past is through its historic landmarks. From museums to monuments, there are plenty of sites that offer a glimpse into Atlanta’s past. In this guide, we’ll take a closer look at some of the most significant and interesting historic landmarks…
The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute
It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. After an hour of getting…
Texas Art Exhibitions In May 2023
Texas may be known for its oil wells and cattle ranches, but the state has a thriving art scene that should not be overlooked. From world-renowned museums to quirky galleries and street art, Texas has something for every art lover. One of the most prominent art institutions in Texas is the Museum of Fine Arts…
The Top 15 AI Tools for Marketers
In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI…
103 YouTube Video Ideas for When You’re Out of Inspiration
Are you struggling to come up with new, engaging, and creative YouTube video ideas? Don’t worry. You’re not alone! Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. Especially ones that your audience will love and engage with. If your…
Tips For Renting A Car In Mexico
Renting a car in Mexico can feel like unlocking the door to a world of adventure and freedom. With the open road in front of you, it’s an opportunity to explore hidden gems and discover the beauty of Mexico. But before packing your bags and setting off on your Mexican road trip, there are some…