Social media metrics allow you to track every little detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload. Here, we’ve selected the top 17 metrics you need to track to really understand your social success and understand where you can improve. Where available,…
Fudging Video Verification of a Google Business Profile
I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do. First tested in 2016, in recent months that verification option has gone from relatively rare to somewhat common to non-optional…
Inside Podcasting’s Profitability Dilemma
Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized the medium, and the COVID-19 pandemic led to a boom in podcast production and engagement. Media companies began putting…
7 Simple Steps to Create a Facebook Business Page (+Tips to Make It More Engaging)
Your Facebook Business Page is one of the most important online properties for your business. Why? Because it’s where you connect with customers, respond to feedback, engage with new buyers, and simply tell Facebook’s 2.9 billion users what time your shop is open on Tuesdays. Facebook Business Pages also have a bunch of parts to…