The world changes fast—and there are few places that show that change as quickly as the Google SERP. Global events, celebrity gossip, and social trending topics can all dominate our search interests and quickly impact the performance of our PPC campaigns. Even the top searches from 2022 already feel outdated! Although the SERP can shift…
18 of the Best AI Chatbots for 2023
Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But, the if/then logic that powers many chatbots’ conversational abilities limits them from answering unique and new questions, which can hang your customer out to dry…
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too
When Threads was first announced, I was wary. We’ve seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to determine which ones have true staying power, and which ones are passing fads. And then…